Lori Mastronardi

Toronto copywriter & content strategist

Hi! I'm so glad you're here.


If you’re meeting me for the first time… I’m a Toronto copywriter and content strategist focused on helping businesses big and small.

If you’re wondering about my experience… I’ve spent 11 years writing, editing and managing copy for a variety of clients and employers, including BMO, Blue Ant Media, BRIKA, Corus, eLUXE, Rogers, Scholastic and Sweetspot.

If you’re interested in shiny awards… Along the way, I’ve picked up 3 Canadian Marketing Awards (alongside an awesome team) and helped a corporate blog become a Finalist at the Content Marketing Awards.

If you think all I do is write… I also like to read (surprise, surprise), travel (last stop: Croatia), and stretch out at yoga. And I have a weakness for Cool Ranch Doritos.

If you want to know more... Go on and say hello

Having spent almost 15 years working in marketing for many of the world’s biggest brands, I’ve worked with writers right across the country — from freelancers to senior writers at big agencies — and Lori is at the very top of that list.
— Heather Clark, Vice president, Direct & Digital Marketing at SickKids (Formerly Senior Director of Marketing at rogers media)